ProvenTru
Trust, Proven.

Know WhoYou Can Trust.

ProvenTru builds trustworthy networks of entities, products, and content so that businesses can run on trust and their customers can engage with confidence. Our due diligence and risk advisory services combine corporate verification, reputation and red-flag analysis, and the quantification of trust signals (as well as risk signals) across domains related to your products and services. ProvenTru exposes risks so that you can manage them before they become issues. ​

IDENTITY IS CLAIMED. TRUST IS PROVEN.

Partner & Vendor
Analyst holding a tablet surrounded by ownership, risk and reputation signals
Discovery first

Know What’s Behind the Business.

A business can look legitimate and still carry hidden risk. ProvenTru goes beyond surface-level verification to investigate the companies, people, relationships, and risk signals behind the organizations you engage with.

Verification — confirm the entity behind the claim
Risk — litigation, sanctions, red flags and compliance concerns
Reputation — Investigate the reputation of entity, product and qualifications
See ProvenTru in action

Start With Your Own Business.

Before trusting or investigating someone else, see what ProvenTru finds about you. We’ll use your own company as the test case and show you how your business appears through a ProvenTru due diligence review.

Put Your Business to the Test (opens in a new tab)
Professional services

Due Diligence Built for Better Decisions.

ProvenTru combines structured research, risk analysis, and experienced human judgment to help businesses understand who they’re engaging with and what risks may be hiding beneath the surface.

Vendor Due Diligence

Know who you’re bringing into your business.

Vendor checks and risk assessments for teams onboarding vendors, suppliers, partners, and other third parties.

  • Corporate Verification
  • Beneficial Ownership Research
  • Litigation Review
  • Sanctions Screening
  • Adverse Media Review
  • Executive Reputation Review
  • Supply Chain Red Flags
  • Trust Score & Risk Report

Built for:

Procurement • Fintech • Healthcare • Government • SaaS

Marketplace & Seller Vetting

Know who you’re allowing into your network.

Vetting for marketplaces whose reputation depends on the businesses and individuals operating within their ecosystem.

  • Identity
  • Business Legitimacy
  • Financial Standing
  • Reputation
  • Litigation History

Built for:

Marketplaces • Franchise Groups • Referral Networks • Affiliate Programs • Accounting Platforms

Our process

From Discovery to Operation.

We work alongside your team to understand the problem, assess risk, design the right approach, deploy it into your operations, and continuously improve the process.

Discover — We map your relationships, onboarding flows, and where trust decisions are being made today.

AI-Assisted Due Diligence

Due Diligence, Augmented By AI.

ProvenTru combines AI-assisted analysis with experienced human judgment to accelerate research, identify risk signals, and help teams make better-informed decisions — without removing people from the decisions that matter.

AI fraud protection

When AI Can Fake the Signal, Verify the Relationship.

AI makes impersonation, fraudulent identities, fabricated businesses, and deceptive communications easier to create at scale. ProvenTru looks beyond individual signals to help determine who — or what — is actually behind an interaction.

Layer 01 / 04

Verify the Human.

Confirm the person on the other side of a call, email, or onboarding flow is who they claim to be — and has the authority they claim to have.

Professional services

Trust Solutions Built Around Your Business.

Not every risk fits into a standard checklist. ProvenTru works with your team to discover, assess, design, and implement due diligence and trust processes around your specific business, risk profile, and existing operations.

Explore Solutions (opens in a new tab)

Enhanced executive background and deeper due diligence available for higher-risk engagements.

  1. Your Systems
  2. ProvenTru
  3. Verification Process
  4. Trust Output

Due Diligence Design

Define the right research, verification, and risk assessment process.

Vetting & Risk Assessment

Investigate businesses, ownership, reputation, sanctions, and other trust risk factors.

Workflow Integration

Connect findings, reviews, and reporting into your existing business workflows.

Ongoing Operations

Support recurring reviews, escalations, reporting, and continuous improvement.

Meet the Team

The Founder

MikeMcCarter

Mike McCarter

Mike McCarter brings 30 years of technology industry leadership to ProvenTru, specializing in trust & safety in the enterprise, including identity verification, fraud prevention, and user generated content safety. During his 16-year tenure at Microsoft as Partner General Manager of Central Fraud & Abuse Risk Engineering, Mike led engineering and product teams building global vetting platforms to protect the company along with millions of customers, partners, and suppliers across Microsoft technology ecosystem.

Recognizing that static identity and reputational controls and legacy KYC/KYB can fail against modern AI-driven synthetic fraud, deepfakes, and agentic threats, Mike founded ProvenTru to bridge this gap and bring empowerment to small and medium businesses and the marketplaces they rely upon. ProvenTru delivers a multi-signal "stacked proofs" engine that validates individuals, businesses, and agents across complex ecosystems—making trust continuous, transparent, and verifiable at scale.

Request a Meeting

See What ProvenTru Finds About You

Start with your own business. We’ll show you how ProvenTru approaches due diligence, what signals we uncover, and what a ProvenTru result could look like before you apply it to the businesses you need to trust.

ProvenTru HQ

Start a conversation.

Express your interest in ProvenTru, discuss a due-diligence need, or request time with our team.

We’ll respond to every inquiry. Or reach us directly at info@proventru.com